lightingdirect.co.nz Lighting Direct is New Zealand's largest lighting specialist, founded in 1974 in Auckland by Bill and Penny Fulford as Keldene Industries and rebranded in 1992, now operating 23 stores nationwide plus an online store. Led by CEO Dean Fulford, the second generation of the family, it buys directly from overseas manufacturers, landing one container of lighting daily to its Auckland distribution center.

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